Client:
ILIA
Services:
Paid Search
Year:
2023–2024
Founded in 2011, ILIA rose to prominence through a strong retail partnership with Sephora. However, DTC sales made up only a small fraction of the business. In 2023, ILIA brought us in ahead of BFCM to rebuild their paid search funnel. Within 12 months, we helped drive over $100 million in DTC revenue, transforming their business model and reducing reliance on retail.
